Last week, I presented on The Content Strategy of Thought Leadership at the Content Strategy Forum 2013 in Helsinki, Finland, discussing how organizations should demonstrate true thought leadership and how a content strategy can support their efforts.
Laura Ramos from Forrester writes extensively on this topic, and she was kind enough to provide some insights in a Q&A leading up to the conference. We discussed:
- The benefits of thought leadership and how companies measure its success
- Which kinds of companies benefit the most from becoming thought leaders
- Which models for producing and governing thought leadership content work best
Laura published this interesting discussion on her blog at Forrester: read it in its entirety here. And, be sure to check out my presentation from CS Forum on SlideShare, as well as our page of thought leadership resources.