Content strategy agency Suite Seven received a silver 2014 Davey Award for Copywriting on behalf of Sterling Jewelers, the parent company of Kay Jewelers and Jared the Galleria of Jewelry, for our work on JewelryWise.com.
Launched in late 2013, JewelryWise.com is designed to educate and inspire jewelry shoppers as they research and make decisions about jewelry to purchase for themselves and others. A library of videos, infographics and interactive tools guide jewelry consumers to learn about the basics, but also to discover how to make personal style choices and weigh factors such as quality and price. Content is written in a fresh, conversational tone to appeal to jewelry shoppers and help them feel confident.
Suite Seven developed the content strategy and editorial plan for the site, and has developed more than 150+ articles and content pieces for the website.
The Davey Awards — named for the “Davids” (vs. Goliaths) of creativity — honors outstanding creative from the best small agencies and companies worldwide. The Davey Awards is judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.