29 Apr 2014

Content curation done “right”

Content curation done “right”

Effective content curation is like being the editor of a niche magazine that publishes only the best, high-quality articles that appeal to a specific audience. Ineffective content curation is like spam. You put a little of everything into the mix – especially trending viral stories! – and hope something sticks with somebody. Or, you just […]

14 Apr 2014

B2B brands: Are you missing out on user-generated content?

B2B brands: Are you missing out on user-generated content?

Of all the ways for marketers to capture eyeballs, it seems user-generated content (UGC) is the wave of the future present. One study shows Millennials spending a third of their “media viewing time” interacting with UGC – just under the 33% spent consuming TV, print and radio combined. What is this so-called UGC? User-generated content […]

27 Feb 2014

5 ways to use visual social platforms when you’re not necessarily a visual brand

5 ways to use visual social platforms when you’re not necessarily a visual brand

Not all brands are “photogenic,” but people like pictures. In fact, 44% say they are more likely to respond to social media posts from brands they like or follow that include a photo. As we’re exposed to huge volumes of content on a daily basis, visuals help us filter more quickly and are literally a […]

10 Feb 2014

7 steps to more powerful content

7 steps to more powerful content

You want a rodent as a pet? Fine. I guess hamsters can be cute. But you do not want the virtual equivalent of a hamster’s nest when it comes to your company’s content. If you did an audit of all of the owned content (the stuff your company produces) people currently can access, would you […]

20 Jan 2014

Down-and-dirty capitalization guidelines for headlines

Down-and-dirty capitalization guidelines for headlines

When it comes to writing headlines, it’s important to take the time to craft something descriptive, compelling, to-the-point and possibly even mind-bending — to encourage a reader to click or turn the page to read more. Typically, you want the reader to understand at a glance what information your article/post/collateral will contain. Headlines can be […]

20 Jan 2014

Content that helps build brand awareness

Content that helps build brand awareness

Let’s say your company has developed an amazing product for a new audience, but no one in the new industry has any clue your company is now in the space. You need to create brand awareness, but where to begin? We at Suite Seven would say developing a content strategy and creating and sharing high-quality […]

30 Oct 2013

Get more mileage out of your content

Get more mileage out of your content

Google wants it, needs it, craves it. Your customers and prospective customers want it too. We’re talking about good, useful, high-quality content that meets a demand and, as a result, helps position your brand to win in a competitive world. However, producing great content is not easy, no matter how amazing of a marketer, writer, […]

18 Oct 2013

How content marketing helps you gain and retain customers

How content marketing helps you gain and retain customers

Now more than ever, it’s important that the content about your brand is relevant and useful to your audiences. You know why – and you’re probably as adept at using the available “advertising avoidance” tools as your potential customers are. You and they use email filters, online ad blockers, DVRs, set up feed readers and […]

30 Sep 2013

Why content strategy should be part of your 2014 business and marketing planning

Why content strategy should be part of your 2014 business and marketing planning

We’re going to be bold here and say it: a strong content strategy can help you achieve actual marketing and business goals. As you march into planning season for next year, you may be setting some pretty ambitious goals. We’re here to tell you that content strategy is an essential tool in your marketing toolkit […]

18 Jun 2013

How to get users to generate content for you: Vanessa Gennarelli

How to get users to generate content for you: Vanessa Gennarelli

Remember that moment of clarity (insanity?), brought on by two weeks of frantic writing, when you realized, “I don’t have to produce all the content for my website; my users can contribute too!” Amazing idea. Challenging to execute. But it can be done and done well, according to Vanessa Gennarelli, learning lead for a very […]