25 Mar 2014

Top grammar rules you can choose to ignore

Top grammar rules you can choose to ignore

Grammar rules exist to help us communicate clearly and effectively. Yet digital communications — from Web articles to texts to social media — have led us all to be much more forgiving of traditionally bad grammar. But how far is too far? When should you break the rules, and when should you toe the line? […]

6 Mar 2014

Writing style isn’t a matter of right or wrong, but your choices matter

Writing style isn’t a matter of right or wrong, but your choices matter

Think of style as the overall personality of your writing. It’s the way something is written as opposed to what it means. It includes everything from tone of voice to sentence length, and yes, it also includes whether or not you use the serial comma. Style is not a matter of right or wrong. (Grammar, […]

24 Feb 2014

Make an impact with clear, concise, compelling content

Make an impact with clear, concise, compelling content

Back at the dawn of the Web I was working on a Masters degree in English lit. I wrote winding, complex papers full of big important words. No one beyond the proverbial ivory tower would want to read them, but it didn’t matter. My intended audience didn’t live beyond those walls. When I started writing […]

21 Oct 2013

Don’t talk to everyone the same everywhere

Don’t talk to everyone the same everywhere

Here at Suite Seven we see content strategy as the orchestration of your brand story for different audiences across time and place. At a deeper level, content strategy has many different facets — from messaging and editorial management, to information architecture and content modeling. Within each of these resides a core purpose of engaging with […]

3 Sep 2013

We’re engaged! Making social media work for you

We’re engaged! Making social media work for you

We often hear companies large and small say, “We know we should be doing social BUT…” Predictably this statement is followed by: “We don’t have the resources.” “Success is hard to measure, so I don’t know if I can get budget.” “I just don’t think our customers are using social media for business.” Hello. It’s 2013. According […]

10 Jun 2013

How to navigate the politics of content: Hilary Marsh

How to navigate the politics of content: Hilary Marsh

“Content strategy challenges are mostly people, process, business and collaboration challenges – not writing challenges.” Hilary Marsh aptly summed up one of our core content challenges in her presentation on “Working with a Content Surplus: The Complexity of Distributed Creation” at Confab 2013. The scales of some content challenges are small, but some – especially […]

8 Jun 2013

Make discovery truly revealing: Steve Fisher and Alaine Mackenzie

Make discovery truly revealing: Steve Fisher and Alaine Mackenzie

The process for responsive web design projects is neatly laid out — but sometimes the upfront discovery process has to be allowed to be messy in order to be successful. That was the message of Steve Fisher and Alaine Mackenzie, a user experience designer and content strategist from Yellow Pencil who presented “Responsive Web Projects: […]

8 Jun 2013

Earn traffic and loyalty through informational content hubs: Michael Brenner

Earn traffic and loyalty through informational content hubs: Michael Brenner

In a mere two minutes on any given day, 1 million pieces of content are uploaded to Facebook, and a half million emails are sent around the world. Michael Brenner, the senior director of Global Integrated Marketing and Content Strategy at SAP, used this attention-grabbing statistic to support the need to “become a content hub” in […]

18 Feb 2013

Why intelligent content matters in a post-“Mad Men” world

Why intelligent content matters in a post-“Mad Men” world

What is intelligent content, and why does it matter? The recent Intelligent Content Conference in San Francisco played host to dozens of speakers and workshops on the themes of content creation and distribution — and yes, engagement! — in the digital age. Read on for our top four takeaways. 1. Always start with the basics […]

25 Jan 2013

Rethink the redesign

Rethink the redesign

For nearly two decades, “redesign” has been the widely accepted term for any project resulting in changes to a site, from new functionality to a streamlined structure to a complete overhaul. In this time of rapid prototyping and agile development, we feel it’s time to rethink the term redesign, and instead focus on “iterate and […]