20 May 2014

Overheard in the C-suite: 3 ways to get your execs into content marketing

Overheard in the C-suite: 3 ways to get your execs into content marketing

Thought leaders sit at the top of the food chain at most companies, driving your business forward. They’re the ones taking meetings, negotiating the big deals, overseeing teams and keeping the lights on. In other words, they have a huge amount of experience, industry expertise and company mindshare. They have amazing opinions and points of […]

16 May 2014

Why effective content managers aren’t above a little bribery

Why effective content managers aren’t above a little bribery

When companies first decide to ramp up content marketing, enthusiasm is through the roof. Young go-getters see opportunities to gain visibility and recognition, both in the company and their industries. They churn out articles, ebooks and infographics with the crazed determination of a honey badger. Meanwhile, senior staff begrudgingly works content creation into their schedules. […]

5 May 2014

5 ways to generate great content with limited resources

5 ways to generate great content with limited resources

Businesses everywhere are experiencing lower returns on advertising investments as savvier customers seek real information to guide their purchase decisions. Unfortunately, most businesses aren’t set up to continue creating the volume of high-quality inbound content necessary to fill the top of the sales funnel over time. In fact, when we survey customers about their No. […]

18 Jun 2013

Dissecting the mantis shrimp: everything infographics should be

Dissecting the mantis shrimp: everything infographics should be

In the spring, The Oatmeal posted a new comic titled Why the mantis shrimp is my new favorite animal. It quickly made the rounds on social media, but I initially paid it no mind. It’s not that I have anything against The Oatmeal or the art of its creator Matthew Inman. It’s just not my typical […]

2 May 2013

10 marketing takeaways from the Veronica Mars Kickstarter

10 marketing takeaways from the Veronica Mars Kickstarter

Hey marshmallows. A long time ago, we used to be friends. But I haven’t thought of you lately at all … At least not until that awesome $5.7 million Kickstarter FINALLY promised to bring Veronica Mars to the big screen. It happened to break a few Kickstarter records, too: Most backers on a single project […]