19 Nov 2013

How to keep your content humming in a post-keyword world

How to keep your content humming in a post-keyword world

It was big news in the search community when Google launched its new algorithm, Hummingbird, said to be the most extensive rewriting of its algorithm in more than a decade. It was also big news for anyone who creates website content and cares about having it found by their target audience via search. The Hummingbird […]

11 Nov 2013

5 things content can’t do

5 things content can’t do

As you and your marketing team look ahead to 2014, it’s likely content will play a leading role in your plans. In fact, it might be the very lifeblood of your marketing strategy’s execution. Of course, leveraging the power of well-planned, high-quality content to achieve business objectives is something we espouse at Suite Seven. When […]

15 Oct 2013

Thinking like a content strategist

Thinking like a content strategist

More than writers and editors, content strategists wear many hats and perform many functions long before they even get around to writing a single word. But that’s what makes the content strategist’s job so important (and exciting!). If you’re handling content strategy for your organization (or working with a content strategist) for the first time, […]

3 Oct 2013

Making a case for the discovery phase

Making a case for the discovery phase

Your company is getting serious about creating content to help drive marketing strategy. Great news! You’re probably champing at the bit now, full of ideas for fabulous blog posts, white papers, social media campaigns, video series, and on and on. Take a deep breath and slow down. Before you do anything else, there are many […]

3 Oct 2013

The importance of setting business goals to drive your content strategy

The importance of setting business goals to drive your content strategy

As everyone knows, there’s a lot of content out there, and more is being created and shared every minute of every day. So, you should be blasting out loads of content too, right? To paraphrase your mom, just because you can doesn’t mean you should. You can’t create effective content without knowing the business purpose […]