21 Jan 2015

15 for ’15: Your content and brand communication new year’s reboot

15 for ’15: Your content and brand communication new year’s reboot

At the beginning of January, I attended a conference in Austin for small digital agency owners. Though many of the messages that came out of the conferences were things I’ve heard a million times before, there was something invigorating about starting the year with all these great mantras fresh in my mind. So I’m paying […]

16 Dec 2014

Suite Seven wins 2014 Davey Award

Suite Seven wins 2014 Davey Award

Content strategy agency Suite Seven received a silver 2014 Davey Award for Copywriting on behalf of Sterling Jewelers, the parent company of Kay Jewelers and Jared the Galleria of Jewelry, for our work on JewelryWise.com. Launched in late 2013, JewelryWise.com is designed to educate and inspire jewelry shoppers as they research and make decisions about […]

29 Mar 2014

Turn readers into believers with content credibility

Turn readers into believers with content credibility

Last year, we at Suite Seven worked on a large content project that required us to manage a team of freelance writers to research very technical information and then turn that into consumer-friendly educational articles. The process, and its outcome, reinforced a truth we already knew, yet brought it home in a very painful way: […]

28 Mar 2014

Loyalty: it’s what’s for dinner!

Loyalty: it’s what’s for dinner!

When we talk to clients and prospective clients about content marketing, we often talk about leads — getting more contact names into the sales pipeline. Content marketing has become the antidote for longer sales cycles and tricky search engine results. Marketers dipping their toes into the content marketing waters often try it because other tactics […]

31 Jan 2014

Why content (like humans) needs structure to achieve goals

Why content (like humans) needs structure to achieve goals

Suite Seven is publishing a series of articles on the eight hallmarks of content quality. This article on structure is the second article in the series.  My AP English teacher hammered into our heads how to write the “five-paragraph essay.” We wrote dozens of them in the two years I had him for class in high school, […]

23 Jan 2014

Relevance: the one-two punch of content success

Relevance: the one-two punch of content success

Suite Seven is publishing a series of articles on the eight hallmarks of content quality. This article on relevance is the first article in the series.   The very definition of content marketing by the Big Kahunas at Content Marketing Institute is “a marketing technique of creating and distributing relevant and valuable content to attract, […]

13 Jan 2014

Crack-smoking social bots (and other brand meltdowns caused by silos)

Crack-smoking social bots (and other brand meltdowns caused by silos)

This holiday season, I decided to splurge on holiday cards ordered from the online printing company well known for their precious family photo cards. Taking this step cost about 30% more, and it also required me to get my act together and actually order our cards well in advance, so they’d have time to print […]

8 Jan 2014

8 hallmarks of quality content — and why they matter

8 hallmarks of quality content — and why they matter

If we’ve heard the phrase “content is king” once in the past year, we’ve heard it a thousand times. In marketing circles, the word content is on everybody’s lips. The idea of using content marketing to prime prospects and get them ready to buy is an attractive one for marketers who struggle with getting leads […]

27 Dec 2013

7 marketing must-knows for 2014

7 marketing must-knows for 2014

Put down that holiday gift basket fudge and listen up! Before we all close up shop for the rest of the calendar year, we’d like to give you just a little bit more to fit into your overstuffed brain — to help you with some fresh thinking for the new year. With that in mind, here […]

19 Nov 2013

Be a better reviewer: tips from the trenches

Be a better reviewer: tips from the trenches

Rather than gas on about usage and grammar in this installment of Grammar Rants, let’s go a little higher-level. Many of us in the content game work as writers and/or editors, and have experience in what can be a delicate dance. That doesn’t mean everyone’s great at it, but we’ve at least run the gauntlet […]