17 Feb 2010

How to write, design, and think like a storyteller

How to write, design, and think like a storyteller

Storytelling is so much a part of what we do — of what anyone who is a communicator, written or visual, is striving to do — but there is an art and craft to good storytelling that can shape the success with which we spin our tales. Without understand some of the techniques the best […]

4 Feb 2010

Why I embrace content strategy (and you should too)

Why I embrace content strategy (and you should too)

“A heart is not judged by how much you love; but by how much you are loved by others.” – The Wizard, Oz “I hate our Web site.” That’s how many of my projects begin. A client calls, in a tizzy and in a rush. The company’s or the program’s Web site (in the client’s […]

31 Aug 2009

25 is how I drive: the call for slow communication

25 is how I drive: the call for slow communication

Last weekend, I was riding with my husband and daughter on a busy four-lane commercial street on a Sunday afternoon, on our way back from shopping for a toddler bed at IKEA. Typically while I’m riding as a passenger, I space out and stare out the window and neglect to pay attention to the negotiations […]

24 Aug 2009

Why you should always start with content

Why you should always start with content

The always-brilliant site Boxes and Arrows recently posted an essay on the dangers of designing without bringing in the content writer. The piece, authored by a designer no less, included a beautiful example of what happens when a Web page template is created lovingly by the interface designer, only to have the live content come […]

30 Jul 2009

Does your copy win the “so what?” game?

Does your copy win the “so what?” game?

We’ve all seen examples of bloated, jargon-heavy marketing copy that makes our eyes roll into the backs of our heads. Seeing it out of context from the Web site or brochure that is its normal habitat, called out as an example of lazy, long-winded space-filler, makes us laugh. We laugh as the consumers of such […]

20 May 2009

The creative brief: when it’s good, it’s good

Did you hear the one about the ad agency that wrote a 27-page creative brief for the rebranding of a major beverage brand that was so pretentious, self-indulgent, and ludicrously aspirational it had everyone in the ad business rolling in the aisles? The story has been hard to miss since someone leaked the “Breathtaking Design […]