16 Apr 2014

7 website performance problems and how content strategy can help

7 website performance problems and how content strategy can help

When a website is underperforming, one logical response is to consider a redesign. Now, “redesign” can mean different things to different people — from refreshing just the look and feel to reworking certain user interactions or sections to completely re-architecting the structure of the site. The nature of your performance issues will determine the extent […]

14 Apr 2014

B2B brands: Are you missing out on user-generated content?

B2B brands: Are you missing out on user-generated content?

Of all the ways for marketers to capture eyeballs, it seems user-generated content (UGC) is the wave of the future present. One study shows Millennials spending a third of their “media viewing time” interacting with UGC – just under the 33% spent consuming TV, print and radio combined. What is this so-called UGC? User-generated content […]

29 Mar 2014

Turn readers into believers with content credibility

Turn readers into believers with content credibility

Last year, we at Suite Seven worked on a large content project that required us to manage a team of freelance writers to research very technical information and then turn that into consumer-friendly educational articles. The process, and its outcome, reinforced a truth we already knew, yet brought it home in a very painful way: […]

28 Mar 2014

Loyalty: it’s what’s for dinner!

Loyalty: it’s what’s for dinner!

When we talk to clients and prospective clients about content marketing, we often talk about leads — getting more contact names into the sales pipeline. Content marketing has become the antidote for longer sales cycles and tricky search engine results. Marketers dipping their toes into the content marketing waters often try it because other tactics […]

25 Mar 2014

Top grammar rules you can choose to ignore

Top grammar rules you can choose to ignore

Grammar rules exist to help us communicate clearly and effectively. Yet digital communications — from Web articles to texts to social media — have led us all to be much more forgiving of traditionally bad grammar. But how far is too far? When should you break the rules, and when should you toe the line? […]

7 Mar 2014

Oh, what a feeling: content that makes an emotional impact

Oh, what a feeling: content that makes an emotional impact

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This much-circulated quote has been attributed to author Maya Angelou, and while I’m always skeptical of provenance when it comes to famous-person quotes online, I like the spirit of the […]

6 Mar 2014

Writing style isn’t a matter of right or wrong, but your choices matter

Writing style isn’t a matter of right or wrong, but your choices matter

Think of style as the overall personality of your writing. It’s the way something is written as opposed to what it means. It includes everything from tone of voice to sentence length, and yes, it also includes whether or not you use the serial comma. Style is not a matter of right or wrong. (Grammar, […]

27 Feb 2014

5 ways to use visual social platforms when you’re not necessarily a visual brand

5 ways to use visual social platforms when you’re not necessarily a visual brand

Not all brands are “photogenic,” but people like pictures. In fact, 44% say they are more likely to respond to social media posts from brands they like or follow that include a photo. As we’re exposed to huge volumes of content on a daily basis, visuals help us filter more quickly and are literally a […]

24 Feb 2014

It’s 2014 — do you know where your content is?

It’s 2014 — do you know where your content is?

We don’t cover enough metaphysics on this blog, so here’s something to ponder: If content is published but no one can find it, does it still exist? We’re being tongue-in-cheek, but the point is the ecosystem where your content lives needs to support findability. Otherwise, you’re undermining your own success. Architecture isn’t just for bricks […]

24 Feb 2014

Make an impact with clear, concise, compelling content

Make an impact with clear, concise, compelling content

Back at the dawn of the Web I was working on a Masters degree in English lit. I wrote winding, complex papers full of big important words. No one beyond the proverbial ivory tower would want to read them, but it didn’t matter. My intended audience didn’t live beyond those walls. When I started writing […]