19 Feb 2014

Creating content that begs to be read right now

Creating content that begs to be read right now

As part of our series on what makes for quality content, let’s tackle timeliness and accuracy, two things that can bring even the greatest content to its knees if not given due consideration. In both cases, you’ll want to swap your writer hat for your editor hat (or pass your content to whomever serves as […]

10 Feb 2014

7 steps to more powerful content

7 steps to more powerful content

You want a rodent as a pet? Fine. I guess hamsters can be cute. But you do not want the virtual equivalent of a hamster’s nest when it comes to your company’s content. If you did an audit of all of the owned content (the stuff your company produces) people currently can access, would you […]

31 Jan 2014

Why content (like humans) needs structure to achieve goals

Why content (like humans) needs structure to achieve goals

Suite Seven is publishing a series of articles on the eight hallmarks of content quality. This article on structure is the second article in the series.  My AP English teacher hammered into our heads how to write the “five-paragraph essay.” We wrote dozens of them in the two years I had him for class in high school, […]

23 Jan 2014

Relevance: the one-two punch of content success

Relevance: the one-two punch of content success

Suite Seven is publishing a series of articles on the eight hallmarks of content quality. This article on relevance is the first article in the series.   The very definition of content marketing by the Big Kahunas at Content Marketing Institute is “a marketing technique of creating and distributing relevant and valuable content to attract, […]

20 Jan 2014

Down-and-dirty capitalization guidelines for headlines

Down-and-dirty capitalization guidelines for headlines

When it comes to writing headlines, it’s important to take the time to craft something descriptive, compelling, to-the-point and possibly even mind-bending — to encourage a reader to click or turn the page to read more. Typically, you want the reader to understand at a glance what information your article/post/collateral will contain. Headlines can be […]

20 Jan 2014

Content that helps build brand awareness

Content that helps build brand awareness

Let’s say your company has developed an amazing product for a new audience, but no one in the new industry has any clue your company is now in the space. You need to create brand awareness, but where to begin? We at Suite Seven would say developing a content strategy and creating and sharing high-quality […]

13 Jan 2014

Crack-smoking social bots (and other brand meltdowns caused by silos)

Crack-smoking social bots (and other brand meltdowns caused by silos)

This holiday season, I decided to splurge on holiday cards ordered from the online printing company well known for their precious family photo cards. Taking this step cost about 30% more, and it also required me to get my act together and actually order our cards well in advance, so they’d have time to print […]

8 Jan 2014

What IKEA can teach us about helping customers

What IKEA can teach us about helping customers

An article about IKEA in The New York Times Magazine got me thinking about how the big-box-store customer experience can be similar to the user experience on a large company website. The article’s author describes how, years earlier, he and his wife went to an IKEA but left quickly. They found the store “a crowded, […]

8 Jan 2014

8 hallmarks of quality content — and why they matter

8 hallmarks of quality content — and why they matter

If we’ve heard the phrase “content is king” once in the past year, we’ve heard it a thousand times. In marketing circles, the word content is on everybody’s lips. The idea of using content marketing to prime prospects and get them ready to buy is an attractive one for marketers who struggle with getting leads […]

27 Dec 2013

7 marketing must-knows for 2014

7 marketing must-knows for 2014

Put down that holiday gift basket fudge and listen up! Before we all close up shop for the rest of the calendar year, we’d like to give you just a little bit more to fit into your overstuffed brain — to help you with some fresh thinking for the new year. With that in mind, here […]