5 business challenges content strategy can solve
Content strategy focuses, plans and orchestrates your content, so you can use it to communicate your company’s leadership, reputation and difference and even add more value to your customer relationships.




The 8 Hallmarks of Content Quality (SlideShare)
Content quality is the major factor that dictates how your content performs — but what does quality actually mean? We define quality in this presentation, with links to longer articles about each trait.