21 Jan 2015

15 for ’15: Your content and brand communication new year’s reboot

15 for ’15: Your content and brand communication new year’s reboot

At the beginning of January, I attended a conference in Austin for small digital agency owners. Though many of the messages that came out of the conferences were things I’ve heard a million times before, there was something invigorating about starting the year with all these great mantras fresh in my mind. So I’m paying […]

25 Jun 2014

When brands break their promise

When brands break their promise

Earlier this month, the San Francisco Chronicle published the results of research it did into Airbnb rentals around the city and how they may affect the cost and availability of actual housing for the people who live there. To be clear, my intention is not to pick a side in SF’s emotional housing debate or […]

12 May 2014

The solutions to the world’s problems: buried in content no one reads?

The solutions to the world’s problems: buried in content no one reads?

What if there was information out there that could end world hunger tomorrow? Reverse climate change? Fix unemployment? There very well could be! We just can’t find it because it’s hidden away in some inaccessible place on someone’s website. Why do so many organizations create content without any regard for how, when and where people […]

28 Mar 2014

Loyalty: it’s what’s for dinner!

Loyalty: it’s what’s for dinner!

When we talk to clients and prospective clients about content marketing, we often talk about leads — getting more contact names into the sales pipeline. Content marketing has become the antidote for longer sales cycles and tricky search engine results. Marketers dipping their toes into the content marketing waters often try it because other tactics […]

25 Mar 2014

Top grammar rules you can choose to ignore

Top grammar rules you can choose to ignore

Grammar rules exist to help us communicate clearly and effectively. Yet digital communications — from Web articles to texts to social media — have led us all to be much more forgiving of traditionally bad grammar. But how far is too far? When should you break the rules, and when should you toe the line? […]

6 Mar 2014

Writing style isn’t a matter of right or wrong, but your choices matter

Writing style isn’t a matter of right or wrong, but your choices matter

Think of style as the overall personality of your writing. It’s the way something is written as opposed to what it means. It includes everything from tone of voice to sentence length, and yes, it also includes whether or not you use the serial comma. Style is not a matter of right or wrong. (Grammar, […]

20 Jan 2014

Down-and-dirty capitalization guidelines for headlines

Down-and-dirty capitalization guidelines for headlines

When it comes to writing headlines, it’s important to take the time to craft something descriptive, compelling, to-the-point and possibly even mind-bending — to encourage a reader to click or turn the page to read more. Typically, you want the reader to understand at a glance what information your article/post/collateral will contain. Headlines can be […]

13 Jan 2014

Crack-smoking social bots (and other brand meltdowns caused by silos)

Crack-smoking social bots (and other brand meltdowns caused by silos)

This holiday season, I decided to splurge on holiday cards ordered from the online printing company well known for their precious family photo cards. Taking this step cost about 30% more, and it also required me to get my act together and actually order our cards well in advance, so they’d have time to print […]

27 Dec 2013

7 marketing must-knows for 2014

7 marketing must-knows for 2014

Put down that holiday gift basket fudge and listen up! Before we all close up shop for the rest of the calendar year, we’d like to give you just a little bit more to fit into your overstuffed brain — to help you with some fresh thinking for the new year. With that in mind, here […]

19 Nov 2013

Be a better reviewer: tips from the trenches

Be a better reviewer: tips from the trenches

Rather than gas on about usage and grammar in this installment of Grammar Rants, let’s go a little higher-level. Many of us in the content game work as writers and/or editors, and have experience in what can be a delicate dance. That doesn’t mean everyone’s great at it, but we’ve at least run the gauntlet […]