18 Sep 2013

Q&A on thought leadership and content strategy with Forrester’s Laura Ramos

Q&A on thought leadership and content strategy with Forrester’s Laura Ramos

Last week, I presented on The Content Strategy of Thought Leadership at the Content Strategy Forum 2013 in Helsinki, Finland, discussing how organizations should demonstrate true thought leadership and how a content strategy can support their efforts. Laura Ramos from Forrester writes extensively on this topic, and she was kind enough to provide some insights […]

18 Jun 2013

Dissecting the mantis shrimp: everything infographics should be

Dissecting the mantis shrimp: everything infographics should be

In the spring, The Oatmeal posted a new comic titled Why the mantis shrimp is my new favorite animal. It quickly made the rounds on social media, but I initially paid it no mind. It’s not that I have anything against The Oatmeal or the art of its creator Matthew Inman. It’s just not my typical […]

18 Jun 2013

Grammar Rants: the manifesto

Grammar Rants: the manifesto

Talk to anyone who works with words for a living and sooner or later, they’ll reveal their pet peeves about how language is used. When you get a bunch of us together, like here at Suite Seven, they come spilling out. Oh! The nerdy hours we spend debating the Oxford comma, the scourge of misplaced […]

10 Jun 2013

You can make anything interesting, just keep digging: Melissa Rach

You can make anything interesting, just keep digging: Melissa Rach

If the content you create is boring, it’s a safe bet you’re bored by the subject matter. So you can’t really blame anyone else if they don’t want to read, watch or listen to it. But you can spice it up — the trick is to find some part of the topic that’s interesting to you. […]

8 Jun 2013

Finding and using your voice: Tiffani Jones Brown

Finding and using your voice: Tiffani Jones Brown

Your brand voice influences the feelings people have about your organization, and can be one of the most powerful ways you have to build trust and loyalty. But it’s also the one thing you can’t fake — it has to be authentic. Tiffani Jones-Brown knows this well. As a writer and content strategist at Pinterest, […]

2 May 2013

10 marketing takeaways from the Veronica Mars Kickstarter

10 marketing takeaways from the Veronica Mars Kickstarter

Hey marshmallows. A long time ago, we used to be friends. But I haven’t thought of you lately at all … At least not until that awesome $5.7 million Kickstarter FINALLY promised to bring Veronica Mars to the big screen. It happened to break a few Kickstarter records, too: Most backers on a single project […]

30 Jan 2013

Transmedia: it’s about the story, not the tools

Transmedia: it’s about the story, not the tools

The term “transmedia” has become the handle for storytelling with some kind of video or interactive component. But transmedia storytelling is really more about the story itself, not the tools that are used to tell it. The panelists at “Transmedia Storytelling for Brands,” a panel sponsored by the San Francisco chapter of the International Association […]

9 Nov 2012

Does your online content have a point of view?

Does your online content have a point of view?

Your answer to online traffic-building strategies may be as close as your doctor’s waiting room. The editorial focus of old-school print publications — which has traditionally helped publishers limit costs and more effectively sell advertising — may serve as the perfect playbook for content strategists and bloggers seeking to build an engaged audience. Lifestyle magazines […]

4 Jul 2012

From sexy to simply irresistible: 6 tips for great white papers

From sexy to simply irresistible: 6 tips for great white papers

Since the content marketing movement began, there’s been a steady increase in demand for white papers — they are, to use a favorite phase of an old friend, “the new hotness.” We hear and say the phrase “white paper” dozens more times a week than we did a couple of years ago. They are considered […]

9 May 2012

15 essential questions to ask in content strategy discovery interviews

15 essential questions to ask in content strategy discovery interviews

Alongside an in-depth content analysis and a study of competitors’ messaging and content, we always start our content strategy process with a series of stakeholder interviews. Who those “stakeholders” are varies depending on the client and project. They almost always include the senior leader of the company, but ideally they also include directors of sales […]