8 Jun 2013

Finding and using your voice: Tiffani Jones Brown

Finding and using your voice: Tiffani Jones Brown

Your brand voice influences the feelings people have about your organization, and can be one of the most powerful ways you have to build trust and loyalty. But it’s also the one thing you can’t fake — it has to be authentic. Tiffani Jones-Brown knows this well. As a writer and content strategist at Pinterest, […]

8 Jun 2013

Earn traffic and loyalty through informational content hubs: Michael Brenner

Earn traffic and loyalty through informational content hubs: Michael Brenner

In a mere two minutes on any given day, 1 million pieces of content are uploaded to Facebook, and a half million emails are sent around the world. Michael Brenner, the senior director of Global Integrated Marketing and Content Strategy at SAP, used this attention-grabbing statistic to support the need to “become a content hub” in […]

8 Jun 2013

Confab 2013 Minneapolis: preparing for the future

Confab 2013 Minneapolis: preparing for the future

The entire Suite Seven team traveled to Minneapolis last week to attend Confab 2013, the content strategy conference now in its third year. Several hundred content strategists (and their funky eyeglasses and good shoes) attended from all over the country — lots of familiar faces, but a huge percentage of newcomers too. In its third […]

13 Mar 2012

Real-life content strategy: conference recap from CSA12

Real-life content strategy: conference recap from CSA12

There’s a tremendous amount of good content work going on in the world, by smart and dedicated strategists who face uphill battles every single day to fight for better content that earns better business results. But we’re only just scratching the surface, and the amount of work yet to be done is daunting. That’s what […]

8 Mar 2012

Developing a global voice for a global brand: DeAnn Wright and Angela Boodoo

Developing a global voice for a global brand: DeAnn Wright and Angela Boodoo

How do you create and maintain the voice of one of the world’s most well-known (and emotionally charged) global brands? eBay content strategists DeAnn Wright and Angela Boodoo (who lost her voice before the session) shared how eBay methodically went about defining standards that could be used across the business during a case study session […]

8 Mar 2012

Measuring quality and effectiveness: eBay and Red Lorry Yellow Lorry

Measuring quality and effectiveness: eBay and Red Lorry Yellow Lorry

eBay Europe had a communications problem: every team was communicating in its own way, when it wanted to, to its customers. Lucie Hyde from eBay and Hannah King from eBay’s consultant Red Lorry Yellow Lorry, described in this session at Content Strategy Applied 2012 how they went about solving that problem by developing a consistent, […]

5 Mar 2012

Running a content strategy workshop: Rahel Bailie

Running a content strategy workshop: Rahel Bailie

I was admittedly fascinated by Rahel Bailie’s “workshop on workshops” at Content Strategy Applied 2012 because of its subject matter: it was a case study about her management of the content for a very large website for the city of Vancouver. Because we’re embroiled in a city website project ourselves, I hung on her every […]

5 Mar 2012

Avoiding the content strategy trap: Scott Abel

Avoiding the content strategy trap: Scott Abel

Scott Abel, best known as “the Content Wrangler,” began his kickoff keynote speech at Content Strategy Applied 2012 with this assertion: “content strategists manage the cost of value.” To become indispensable, content strategists must help organizations save on waste and generate new revenue. Therefore, our jobs are not about content, he says — not really.They’re […]

29 Feb 2012

6 social media secrets for conference-goers

6 social media secrets for conference-goers

As I head out to my first conference of 2012 (aka Content Strategy Applied 2012), I’ve been spending a little time thinking about what I want to get out of the experience — partly because I’m schlepping across the pond to London (not that I’m complaining) and feel like I need to justify the expense […]