25 May 2011

Selling content strategy: Karen McGrane

Selling content strategy: Karen McGrane

This was one of my favorite sessions of the conference, I think because Karen is just so very frank (and funny) when speaking about the realities of making change happen as the user advocate and strategist in an organization that is often resistant to change. I think we all tend to be such idealists when […]

23 May 2011

Beware the pink goo: Erika Hall

Beware the pink goo: Erika Hall

The whole idea behind content strategy is to make our content decisions more intentional, critical and effective, said Erika Hall in her talk “What Are Words For?”, a discussion about how to approach content and language online more holistically. Yet all the “baggage” we tend to have about content — our belief that it is […]

22 May 2011

Testing content: Christine Perfetti

Testing content: Christine Perfetti

In her talk “Essential Techniques for Measuring Your Content’s Success,” Christine offered a lot of quick, easy-to-use tips for designing and running the content user test. Running a test session: Greet the user Introduce user to observers Explain to user how the test will work Give the user tasks to complete and observe problems they […]

22 May 2011

Creating a data-driven content strategy

Creating a data-driven content strategy

I was especially excited about this session, partly because I so enjoyed the “Evolution of Content” workshop with Randall and Elizabeth in Paris last year. But also, figuring out the right way to measure the success of content is the next step in my journey as a content strategist. I was hoping that Confab would give me […]

21 May 2011

Respect the reader: Mandy Brown

Respect the reader: Mandy Brown

Mandy Brown knows reading. Co-founder of A Book Apart and community manager for web font company Typekit, she lives in the world of the highly literate. In her talk “A Web Designed for Readers,” Mandy discussed how for centuries people have been trying to find visual ways to organize texts and connect ideas and thinking to each other. […]

21 May 2011

Content strategy comes home: Kristina Halvorson’s keynote opens Confab 2011

Content strategy comes home: Kristina Halvorson’s keynote opens Confab 2011

Last year, when I attended Content Strategy Forum in Paris, I remember the excitement of being in a room full of people who all cared about the exact same things I did — who, like me, wore a lot of different hats, cared deeply about how all the pieces came together, and believed foremost that strategic […]

13 Mar 2011

Not my job: the ultimate content strategy smackdown

Not my job: the ultimate content strategy smackdown

The most exciting part of this SxSW day-one session was showing up at the Sheraton – easily a 15-minute schlep from the convention center – to find a room packed with people and a line of more than 100 people being turned away at the door. The panelists agreed to a repeat discussion after the […]

13 Mar 2011

Making loose organizations work

Making loose organizations work

The roughly 40 people who participated in the SxSW session “Hold On Loosely” all work in small and growing companies that bring in contractors as needed for specific projects or work as virtual teams. Our facilitator described these “loose organizations” as: polymotivated, project-oriented, innovative and not hierarchical, with autonomous teams that have the flexibility to […]

1 Mar 2011

Interaction 11: who are we, and how can we be better? 

Interaction 11: who are we, and how can we be better? 

This was my second year attending Interaction, the conference of the Interaction Design Association (IxDA). I’m not an “IxD” myself, but my work is so inextricably linked with what interaction designers do that attending these conferences has been extremely valuable for me, if only to immerse myself in the current thinking of a highly specialized […]

27 Dec 2010

Social media meets the B2B world at SocialTech 2010

Social media meets the B2B world at SocialTech 2010

B2B companies — the ones you would expect to be more timid when it comes to losing control of the message on social media platforms — are doing some pretty interesting things with community-building platforms online. But they face their own set of challenges as they become more involved in this brave new world. The […]