21 Jan 2015

15 for ’15: Your content and brand communication new year’s reboot

15 for ’15: Your content and brand communication new year’s reboot

At the beginning of January, I attended a conference in Austin for small digital agency owners. Though many of the messages that came out of the conferences were things I’ve heard a million times before, there was something invigorating about starting the year with all these great mantras fresh in my mind. So I’m paying […]

27 May 2014

With content marketing, the devil’s in the details

With content marketing, the devil’s in the details

I’ve got a peeve. It’s not the biggest annoyance in the world, but it does stop me in my tracks every time I encounter it. Maybe I’m being too literal (it wouldn’t be the first time). I just filled out a form so I could download a company’s white paper. No problem with that for […]

20 May 2014

Overheard in the C-suite: 3 ways to get your execs into content marketing

Overheard in the C-suite: 3 ways to get your execs into content marketing

Thought leaders sit at the top of the food chain at most companies, driving your business forward. They’re the ones taking meetings, negotiating the big deals, overseeing teams and keeping the lights on. In other words, they have a huge amount of experience, industry expertise and company mindshare. They have amazing opinions and points of […]

16 May 2014

Why effective content managers aren’t above a little bribery

Why effective content managers aren’t above a little bribery

When companies first decide to ramp up content marketing, enthusiasm is through the roof. Young go-getters see opportunities to gain visibility and recognition, both in the company and their industries. They churn out articles, ebooks and infographics with the crazed determination of a honey badger. Meanwhile, senior staff begrudgingly works content creation into their schedules. […]

5 May 2014

5 ways to generate great content with limited resources

5 ways to generate great content with limited resources

Businesses everywhere are experiencing lower returns on advertising investments as savvier customers seek real information to guide their purchase decisions. Unfortunately, most businesses aren’t set up to continue creating the volume of high-quality inbound content necessary to fill the top of the sales funnel over time. In fact, when we survey customers about their No. […]

29 Apr 2014

Content curation done “right”

Content curation done “right”

Effective content curation is like being the editor of a niche magazine that publishes only the best, high-quality articles that appeal to a specific audience. Ineffective content curation is like spam. You put a little of everything into the mix – especially trending viral stories! – and hope something sticks with somebody. Or, you just […]

14 Apr 2014

B2B brands: Are you missing out on user-generated content?

B2B brands: Are you missing out on user-generated content?

Of all the ways for marketers to capture eyeballs, it seems user-generated content (UGC) is the wave of the future present. One study shows Millennials spending a third of their “media viewing time” interacting with UGC – just under the 33% spent consuming TV, print and radio combined. What is this so-called UGC? User-generated content […]

29 Mar 2014

Turn readers into believers with content credibility

Turn readers into believers with content credibility

Last year, we at Suite Seven worked on a large content project that required us to manage a team of freelance writers to research very technical information and then turn that into consumer-friendly educational articles. The process, and its outcome, reinforced a truth we already knew, yet brought it home in a very painful way: […]

28 Mar 2014

Loyalty: it’s what’s for dinner!

Loyalty: it’s what’s for dinner!

When we talk to clients and prospective clients about content marketing, we often talk about leads — getting more contact names into the sales pipeline. Content marketing has become the antidote for longer sales cycles and tricky search engine results. Marketers dipping their toes into the content marketing waters often try it because other tactics […]

27 Feb 2014

5 ways to use visual social platforms when you’re not necessarily a visual brand

5 ways to use visual social platforms when you’re not necessarily a visual brand

Not all brands are “photogenic,” but people like pictures. In fact, 44% say they are more likely to respond to social media posts from brands they like or follow that include a photo. As we’re exposed to huge volumes of content on a daily basis, visuals help us filter more quickly and are literally a […]