24 Feb 2014

Make an impact with clear, concise, compelling content

Make an impact with clear, concise, compelling content

Back at the dawn of the Web I was working on a Masters degree in English lit. I wrote winding, complex papers full of big important words. No one beyond the proverbial ivory tower would want to read them, but it didn’t matter. My intended audience didn’t live beyond those walls. When I started writing […]

19 Feb 2014

Creating content that begs to be read right now

Creating content that begs to be read right now

As part of our series on what makes for quality content, let’s tackle timeliness and accuracy, two things that can bring even the greatest content to its knees if not given due consideration. In both cases, you’ll want to swap your writer hat for your editor hat (or pass your content to whomever serves as […]

10 Feb 2014

7 steps to more powerful content

7 steps to more powerful content

You want a rodent as a pet? Fine. I guess hamsters can be cute. But you do not want the virtual equivalent of a hamster’s nest when it comes to your company’s content. If you did an audit of all of the owned content (the stuff your company produces) people currently can access, would you […]

31 Jan 2014

Why content (like humans) needs structure to achieve goals

Why content (like humans) needs structure to achieve goals

Suite Seven is publishing a series of articles on the eight hallmarks of content quality. This article on structure is the second article in the series.  My AP English teacher hammered into our heads how to write the “five-paragraph essay.” We wrote dozens of them in the two years I had him for class in high school, […]

23 Jan 2014

Relevance: the one-two punch of content success

Relevance: the one-two punch of content success

Suite Seven is publishing a series of articles on the eight hallmarks of content quality. This article on relevance is the first article in the series.   The very definition of content marketing by the Big Kahunas at Content Marketing Institute is “a marketing technique of creating and distributing relevant and valuable content to attract, […]

20 Jan 2014

Content that helps build brand awareness

Content that helps build brand awareness

Let’s say your company has developed an amazing product for a new audience, but no one in the new industry has any clue your company is now in the space. You need to create brand awareness, but where to begin? We at Suite Seven would say developing a content strategy and creating and sharing high-quality […]

27 Dec 2013

7 marketing must-knows for 2014

7 marketing must-knows for 2014

Put down that holiday gift basket fudge and listen up! Before we all close up shop for the rest of the calendar year, we’d like to give you just a little bit more to fit into your overstuffed brain — to help you with some fresh thinking for the new year. With that in mind, here […]

11 Nov 2013

5 things content can’t do

5 things content can’t do

As you and your marketing team look ahead to 2014, it’s likely content will play a leading role in your plans. In fact, it might be the very lifeblood of your marketing strategy’s execution. Of course, leveraging the power of well-planned, high-quality content to achieve business objectives is something we espouse at Suite Seven. When […]

10 Nov 2013

5 ways your content marketing can go off the rails (without a strategy)

5 ways your content marketing can go off the rails (without a strategy)

You’ve decided to adopt a formal content marketing program to help generate more leads, build awareness and close sales faster. All the marketing gurus swear by the benefits of content marketing — it’s a sure way to get the results you’re not necessarily getting with more traditional marketing communications. But before you dive in, it’s […]

30 Oct 2013

Get more mileage out of your content

Get more mileage out of your content

Google wants it, needs it, craves it. Your customers and prospective customers want it too. We’re talking about good, useful, high-quality content that meets a demand and, as a result, helps position your brand to win in a competitive world. However, producing great content is not easy, no matter how amazing of a marketer, writer, […]