21 Oct 2013

Don’t talk to everyone the same everywhere

Don’t talk to everyone the same everywhere

Here at Suite Seven we see content strategy as the orchestration of your brand story for different audiences across time and place. At a deeper level, content strategy has many different facets — from messaging and editorial management, to information architecture and content modeling. Within each of these resides a core purpose of engaging with […]

18 Oct 2013

How content marketing helps you gain and retain customers

How content marketing helps you gain and retain customers

Now more than ever, it’s important that the content about your brand is relevant and useful to your audiences. You know why – and you’re probably as adept at using the available “advertising avoidance” tools as your potential customers are. You and they use email filters, online ad blockers, DVRs, set up feed readers and […]

3 Oct 2013

Making a case for the discovery phase

Making a case for the discovery phase

Your company is getting serious about creating content to help drive marketing strategy. Great news! You’re probably champing at the bit now, full of ideas for fabulous blog posts, white papers, social media campaigns, video series, and on and on. Take a deep breath and slow down. Before you do anything else, there are many […]

3 Oct 2013

The importance of setting business goals to drive your content strategy

The importance of setting business goals to drive your content strategy

As everyone knows, there’s a lot of content out there, and more is being created and shared every minute of every day. So, you should be blasting out loads of content too, right? To paraphrase your mom, just because you can doesn’t mean you should. You can’t create effective content without knowing the business purpose […]

3 Sep 2013

We’re engaged! Making social media work for you

We’re engaged! Making social media work for you

We often hear companies large and small say, “We know we should be doing social BUT…” Predictably this statement is followed by: “We don’t have the resources.” “Success is hard to measure, so I don’t know if I can get budget.” “I just don’t think our customers are using social media for business.” Hello. It’s 2013. According […]

18 Jun 2013

Dissecting the mantis shrimp: everything infographics should be

Dissecting the mantis shrimp: everything infographics should be

In the spring, The Oatmeal posted a new comic titled Why the mantis shrimp is my new favorite animal. It quickly made the rounds on social media, but I initially paid it no mind. It’s not that I have anything against The Oatmeal or the art of its creator Matthew Inman. It’s just not my typical […]

18 Jun 2013

How to get users to generate content for you: Vanessa Gennarelli

How to get users to generate content for you: Vanessa Gennarelli

Remember that moment of clarity (insanity?), brought on by two weeks of frantic writing, when you realized, “I don’t have to produce all the content for my website; my users can contribute too!” Amazing idea. Challenging to execute. But it can be done and done well, according to Vanessa Gennarelli, learning lead for a very […]

10 Jun 2013

You can make anything interesting, just keep digging: Melissa Rach

You can make anything interesting, just keep digging: Melissa Rach

If the content you create is boring, it’s a safe bet you’re bored by the subject matter. So you can’t really blame anyone else if they don’t want to read, watch or listen to it. But you can spice it up — the trick is to find some part of the topic that’s interesting to you. […]

8 Jun 2013

Earn traffic and loyalty through informational content hubs: Michael Brenner

Earn traffic and loyalty through informational content hubs: Michael Brenner

In a mere two minutes on any given day, 1 million pieces of content are uploaded to Facebook, and a half million emails are sent around the world. Michael Brenner, the senior director of Global Integrated Marketing and Content Strategy at SAP, used this attention-grabbing statistic to support the need to “become a content hub” in […]

19 May 2013

10 ways to cultivate content all-stars

10 ways to cultivate content all-stars

When your people bring their voices, knowledge and perspectives into the mix, you can achieve amazing results with your content marketing and thought leadership efforts. But turning your colleagues — your product managers, salespeople, researchers, IT people, and others who have all that valuable knowledge rattling around in their heads — into quality content producers […]