21 Jan 2015

15 for ’15: Your content and brand communication new year’s reboot

15 for ’15: Your content and brand communication new year’s reboot

At the beginning of January, I attended a conference in Austin for small digital agency owners. Though many of the messages that came out of the conferences were things I’ve heard a million times before, there was something invigorating about starting the year with all these great mantras fresh in my mind. So I’m paying […]

12 May 2014

The solutions to the world’s problems: buried in content no one reads?

The solutions to the world’s problems: buried in content no one reads?

What if there was information out there that could end world hunger tomorrow? Reverse climate change? Fix unemployment? There very well could be! We just can’t find it because it’s hidden away in some inaccessible place on someone’s website. Why do so many organizations create content without any regard for how, when and where people […]

24 Apr 2014

Hey, marketing leaders, do you know where your website project is?

Hey, marketing leaders, do you know where your website project is?

Your website is the #1 strategic communications vehicle for your company. It may be the first or only place where prospects initiate engagement with your brand, and it’s a precious opportunity to present your company’s messaging in an unfiltered state, exactly the way you want. More than any other medium, your website is your company’s […]

16 Apr 2014

7 website performance problems and how content strategy can help

7 website performance problems and how content strategy can help

When a website is underperforming, one logical response is to consider a redesign. Now, “redesign” can mean different things to different people — from refreshing just the look and feel to reworking certain user interactions or sections to completely re-architecting the structure of the site. The nature of your performance issues will determine the extent […]

29 Mar 2014

Turn readers into believers with content credibility

Turn readers into believers with content credibility

Last year, we at Suite Seven worked on a large content project that required us to manage a team of freelance writers to research very technical information and then turn that into consumer-friendly educational articles. The process, and its outcome, reinforced a truth we already knew, yet brought it home in a very painful way: […]

7 Mar 2014

Oh, what a feeling: content that makes an emotional impact

Oh, what a feeling: content that makes an emotional impact

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This much-circulated quote has been attributed to author Maya Angelou, and while I’m always skeptical of provenance when it comes to famous-person quotes online, I like the spirit of the […]

6 Mar 2014

Writing style isn’t a matter of right or wrong, but your choices matter

Writing style isn’t a matter of right or wrong, but your choices matter

Think of style as the overall personality of your writing. It’s the way something is written as opposed to what it means. It includes everything from tone of voice to sentence length, and yes, it also includes whether or not you use the serial comma. Style is not a matter of right or wrong. (Grammar, […]

24 Feb 2014

It’s 2014 — do you know where your content is?

It’s 2014 — do you know where your content is?

We don’t cover enough metaphysics on this blog, so here’s something to ponder: If content is published but no one can find it, does it still exist? We’re being tongue-in-cheek, but the point is the ecosystem where your content lives needs to support findability. Otherwise, you’re undermining your own success. Architecture isn’t just for bricks […]

24 Feb 2014

Make an impact with clear, concise, compelling content

Make an impact with clear, concise, compelling content

Back at the dawn of the Web I was working on a Masters degree in English lit. I wrote winding, complex papers full of big important words. No one beyond the proverbial ivory tower would want to read them, but it didn’t matter. My intended audience didn’t live beyond those walls. When I started writing […]

19 Feb 2014

Creating content that begs to be read right now

Creating content that begs to be read right now

As part of our series on what makes for quality content, let’s tackle timeliness and accuracy, two things that can bring even the greatest content to its knees if not given due consideration. In both cases, you’ll want to swap your writer hat for your editor hat (or pass your content to whomever serves as […]