10 Feb 2014

7 steps to more powerful content

7 steps to more powerful content

You want a rodent as a pet? Fine. I guess hamsters can be cute. But you do not want the virtual equivalent of a hamster’s nest when it comes to your company’s content. If you did an audit of all of the owned content (the stuff your company produces) people currently can access, would you […]

31 Jan 2014

Why content (like humans) needs structure to achieve goals

Why content (like humans) needs structure to achieve goals

Suite Seven is publishing a series of articles on the eight hallmarks of content quality. This article on structure is the second article in the series.  My AP English teacher hammered into our heads how to write the “five-paragraph essay.” We wrote dozens of them in the two years I had him for class in high school, […]

23 Jan 2014

Relevance: the one-two punch of content success

Relevance: the one-two punch of content success

Suite Seven is publishing a series of articles on the eight hallmarks of content quality. This article on relevance is the first article in the series.   The very definition of content marketing by the Big Kahunas at Content Marketing Institute is “a marketing technique of creating and distributing relevant and valuable content to attract, […]

20 Jan 2014

Content that helps build brand awareness

Content that helps build brand awareness

Let’s say your company has developed an amazing product for a new audience, but no one in the new industry has any clue your company is now in the space. You need to create brand awareness, but where to begin? We at Suite Seven would say developing a content strategy and creating and sharing high-quality […]

8 Jan 2014

What IKEA can teach us about helping customers

What IKEA can teach us about helping customers

An article about IKEA in The New York Times Magazine got me thinking about how the big-box-store customer experience can be similar to the user experience on a large company website. The article’s author describes how, years earlier, he and his wife went to an IKEA but left quickly. They found the store “a crowded, […]

8 Jan 2014

8 hallmarks of quality content — and why they matter

8 hallmarks of quality content — and why they matter

If we’ve heard the phrase “content is king” once in the past year, we’ve heard it a thousand times. In marketing circles, the word content is on everybody’s lips. The idea of using content marketing to prime prospects and get them ready to buy is an attractive one for marketers who struggle with getting leads […]

27 Dec 2013

7 marketing must-knows for 2014

7 marketing must-knows for 2014

Put down that holiday gift basket fudge and listen up! Before we all close up shop for the rest of the calendar year, we’d like to give you just a little bit more to fit into your overstuffed brain — to help you with some fresh thinking for the new year. With that in mind, here […]

19 Nov 2013

Keep up with Google: 4 things you need to do with your content

Keep up with Google: 4 things you need to do with your content

In my previous post, I talked about Google’s new search algorithm, Hummingbird, and the search giant’s evolution from link engine to answer engine. Next, let’s look at what you can do, in the absence of keyword data and traditional SEO tricks, to make your content Google-friendly. Even before Hummingbird launched, Google’s Panda and Penguin updates […]

19 Nov 2013

How to keep your content humming in a post-keyword world

How to keep your content humming in a post-keyword world

It was big news in the search community when Google launched its new algorithm, Hummingbird, said to be the most extensive rewriting of its algorithm in more than a decade. It was also big news for anyone who creates website content and cares about having it found by their target audience via search. The Hummingbird […]

11 Nov 2013

5 things content can’t do

5 things content can’t do

As you and your marketing team look ahead to 2014, it’s likely content will play a leading role in your plans. In fact, it might be the very lifeblood of your marketing strategy’s execution. Of course, leveraging the power of well-planned, high-quality content to achieve business objectives is something we espouse at Suite Seven. When […]