21 Oct 2013

Don’t talk to everyone the same everywhere

Don’t talk to everyone the same everywhere

Here at Suite Seven we see content strategy as the orchestration of your brand story for different audiences across time and place. At a deeper level, content strategy has many different facets — from messaging and editorial management, to information architecture and content modeling. Within each of these resides a core purpose of engaging with […]

15 Oct 2013

Thinking like a content strategist

Thinking like a content strategist

More than writers and editors, content strategists wear many hats and perform many functions long before they even get around to writing a single word. But that’s what makes the content strategist’s job so important (and exciting!). If you’re handling content strategy for your organization (or working with a content strategist) for the first time, […]

3 Oct 2013

Making a case for the discovery phase

Making a case for the discovery phase

Your company is getting serious about creating content to help drive marketing strategy. Great news! You’re probably champing at the bit now, full of ideas for fabulous blog posts, white papers, social media campaigns, video series, and on and on. Take a deep breath and slow down. Before you do anything else, there are many […]

3 Oct 2013

The importance of setting business goals to drive your content strategy

The importance of setting business goals to drive your content strategy

As everyone knows, there’s a lot of content out there, and more is being created and shared every minute of every day. So, you should be blasting out loads of content too, right? To paraphrase your mom, just because you can doesn’t mean you should. You can’t create effective content without knowing the business purpose […]

30 Sep 2013

Is 2014 your year for content strategy?

Is 2014 your year for content strategy?

Everybody’s talking about this-ism, that-ism … and content strategy. The phrase has entered the mainstream marketing vernacular, and many companies are waking up to the idea that content strategy can lead them forward and help them solve many of their marketing and communication, even business, challenges. We have one thing to say about this: yes. […]

30 Sep 2013

Why content strategy should be part of your 2014 business and marketing planning

Why content strategy should be part of your 2014 business and marketing planning

We’re going to be bold here and say it: a strong content strategy can help you achieve actual marketing and business goals. As you march into planning season for next year, you may be setting some pretty ambitious goals. We’re here to tell you that content strategy is an essential tool in your marketing toolkit […]

19 Sep 2013

Structured content: what does it mean and how do I do it?

Structured content: what does it mean and how do I do it?

It’s time to set our content free: to allow it to live anywhere, appear on any device and in any format, without “breaking.” As content strategists and developers, we need to start liberating our content — and the only way to do that is to put more structure around it. There’s a lot of good […]

18 Sep 2013

CS Forum 2013: don’t stop believing

CS Forum 2013: don’t stop believing

Three years ago, a bunch of content people got together in Paris and caused a massive eruption. Actually, that was a volcano up in Iceland … but the first Content Strategy Forum in 2010 was the beginning of a productive and vibrant conversation about content strategy. Back then, Kristina Halvorson of Brain Traffic told the […]

18 Sep 2013

Q&A on thought leadership and content strategy with Forrester’s Laura Ramos

Q&A on thought leadership and content strategy with Forrester’s Laura Ramos

Last week, I presented on The Content Strategy of Thought Leadership at the Content Strategy Forum 2013 in Helsinki, Finland, discussing how organizations should demonstrate true thought leadership and how a content strategy can support their efforts. Laura Ramos from Forrester writes extensively on this topic, and she was kind enough to provide some insights […]

18 Jun 2013

How to get users to generate content for you: Vanessa Gennarelli

How to get users to generate content for you: Vanessa Gennarelli

Remember that moment of clarity (insanity?), brought on by two weeks of frantic writing, when you realized, “I don’t have to produce all the content for my website; my users can contribute too!” Amazing idea. Challenging to execute. But it can be done and done well, according to Vanessa Gennarelli, learning lead for a very […]