22 May 2011

Creating a data-driven content strategy

Creating a data-driven content strategy

I was especially excited about this session, partly because I so enjoyed the “Evolution of Content” workshop with Randall and Elizabeth in Paris last year. But also, figuring out the right way to measure the success of content is the next step in my journey as a content strategist. I was hoping that Confab would give me […]

21 May 2011

Respect the reader: Mandy Brown

Respect the reader: Mandy Brown

Mandy Brown knows reading. Co-founder of A Book Apart and community manager for web font company Typekit, she lives in the world of the highly literate. In her talk “A Web Designed for Readers,” Mandy discussed how for centuries people have been trying to find visual ways to organize texts and connect ideas and thinking to each other. […]

21 May 2011

Content strategy comes home: Kristina Halvorson’s keynote opens Confab 2011

Content strategy comes home: Kristina Halvorson’s keynote opens Confab 2011

Last year, when I attended Content Strategy Forum in Paris, I remember the excitement of being in a room full of people who all cared about the exact same things I did — who, like me, wore a lot of different hats, cared deeply about how all the pieces came together, and believed foremost that strategic […]

13 Mar 2011

Not my job: the ultimate content strategy smackdown

Not my job: the ultimate content strategy smackdown

The most exciting part of this SxSW day-one session was showing up at the Sheraton – easily a 15-minute schlep from the convention center – to find a room packed with people and a line of more than 100 people being turned away at the door. The panelists agreed to a repeat discussion after the […]

29 Sep 2010

Don’t lose the plot: message mapping through your website

Don’t lose the plot: message mapping through your website

Last summer, during the three weeks that pneumonia grounded me and confined me to my bed, I decided the best way I could truly relax (once I exhausted the first two seasons of “30 Rock”) was to finally read the Harry Potterseries — to chill out with some lightweight kids’ books. More than a year later […]

27 May 2010

Paris, je t’aime

Paris, je t’aime

I not-so-recently returned from the 2010 Content Strategy Forum, the first-ever conference solely dedicated to interactive content strategy, held in Paris, France, April 15-16. As soon as I saw the notice about Content Strategy Forum last fall I knew I wanted to find a way to attend. I’d recently made the decision to focus the direction […]

18 Feb 2010

Why online copywriting is more important than ever

You know those brands that you really dig — that you feel you know so much about and relate to so viscerally that you’ll love them forever, like an old college roommate? Like people, there probably aren’t many of those brands in your life. But the ones you’ve found you’re holding on to, and they […]

17 Feb 2010

How to write, design, and think like a storyteller

How to write, design, and think like a storyteller

Storytelling is so much a part of what we do — of what anyone who is a communicator, written or visual, is striving to do — but there is an art and craft to good storytelling that can shape the success with which we spin our tales. Without understand some of the techniques the best […]

4 Feb 2010

Why I embrace content strategy (and you should too)

Why I embrace content strategy (and you should too)

“A heart is not judged by how much you love; but by how much you are loved by others.” – The Wizard, Oz “I hate our Web site.” That’s how many of my projects begin. A client calls, in a tizzy and in a rush. The company’s or the program’s Web site (in the client’s […]

24 Aug 2009

Why you should always start with content

Why you should always start with content

The always-brilliant site Boxes and Arrows recently posted an essay on the dangers of designing without bringing in the content writer. The piece, authored by a designer no less, included a beautiful example of what happens when a Web page template is created lovingly by the interface designer, only to have the live content come […]