16 Apr 2014

7 website performance problems and how content strategy can help

7 website performance problems and how content strategy can help

When a website is underperforming, one logical response is to consider a redesign. Now, “redesign” can mean different things to different people — from refreshing just the look and feel to reworking certain user interactions or sections to completely re-architecting the structure of the site. The nature of your performance issues will determine the extent […]

24 Feb 2014

It’s 2014 — do you know where your content is?

It’s 2014 — do you know where your content is?

We don’t cover enough metaphysics on this blog, so here’s something to ponder: If content is published but no one can find it, does it still exist? We’re being tongue-in-cheek, but the point is the ecosystem where your content lives needs to support findability. Otherwise, you’re undermining your own success. Architecture isn’t just for bricks […]

19 Nov 2013

Keep up with Google: 4 things you need to do with your content

Keep up with Google: 4 things you need to do with your content

In my previous post, I talked about Google’s new search algorithm, Hummingbird, and the search giant’s evolution from link engine to answer engine. Next, let’s look at what you can do, in the absence of keyword data and traditional SEO tricks, to make your content Google-friendly. Even before Hummingbird launched, Google’s Panda and Penguin updates […]

19 Nov 2013

How to keep your content humming in a post-keyword world

How to keep your content humming in a post-keyword world

It was big news in the search community when Google launched its new algorithm, Hummingbird, said to be the most extensive rewriting of its algorithm in more than a decade. It was also big news for anyone who creates website content and cares about having it found by their target audience via search. The Hummingbird […]

14 May 2013

Why social matters for SEO

Why social matters for SEO

You use social media for your business because that’s where your customers are. You find it valuable for brand awareness, customer service, leads and customer listening. But did you also know your social media activity can affect your website or blog’s page rank? It seems the jury’s still out on exactly how search engines take […]

18 Feb 2013

Why intelligent content matters in a post-“Mad Men” world

Why intelligent content matters in a post-“Mad Men” world

What is intelligent content, and why does it matter? The recent Intelligent Content Conference in San Francisco played host to dozens of speakers and workshops on the themes of content creation and distribution — and yes, engagement! — in the digital age. Read on for our top four takeaways. 1. Always start with the basics […]

13 Jan 2012

Don’t “do” SEO in isolation

Don’t “do” SEO in isolation

Search engine optimization is an integral part of our role as content strategists. We are dedicated believers in the premise (eloquently laid out in the book Audience, Relevance and Search) that user-focused content and search-friendly content are the same thing — because modern-day Internet users typically begin their search for information with a search engine […]