14 Apr 2014

B2B brands: Are you missing out on user-generated content?

B2B brands: Are you missing out on user-generated content?

Of all the ways for marketers to capture eyeballs, it seems user-generated content (UGC) is the wave of the future present. One study shows Millennials spending a third of their “media viewing time” interacting with UGC – just under the 33% spent consuming TV, print and radio combined. What is this so-called UGC? User-generated content […]

27 Feb 2014

5 ways to use visual social platforms when you’re not necessarily a visual brand

5 ways to use visual social platforms when you’re not necessarily a visual brand

Not all brands are “photogenic,” but people like pictures. In fact, 44% say they are more likely to respond to social media posts from brands they like or follow that include a photo. As we’re exposed to huge volumes of content on a daily basis, visuals help us filter more quickly and are literally a […]

13 Jan 2014

Crack-smoking social bots (and other brand meltdowns caused by silos)

Crack-smoking social bots (and other brand meltdowns caused by silos)

This holiday season, I decided to splurge on holiday cards ordered from the online printing company well known for their precious family photo cards. Taking this step cost about 30% more, and it also required me to get my act together and actually order our cards well in advance, so they’d have time to print […]

27 Dec 2013

7 marketing must-knows for 2014

7 marketing must-knows for 2014

Put down that holiday gift basket fudge and listen up! Before we all close up shop for the rest of the calendar year, we’d like to give you just a little bit more to fit into your overstuffed brain — to help you with some fresh thinking for the new year. With that in mind, here […]

3 Sep 2013

We’re engaged! Making social media work for you

We’re engaged! Making social media work for you

We often hear companies large and small say, “We know we should be doing social BUT…” Predictably this statement is followed by: “We don’t have the resources.” “Success is hard to measure, so I don’t know if I can get budget.” “I just don’t think our customers are using social media for business.” Hello. It’s 2013. According […]

14 May 2013

Why social matters for SEO

Why social matters for SEO

You use social media for your business because that’s where your customers are. You find it valuable for brand awareness, customer service, leads and customer listening. But did you also know your social media activity can affect your website or blog’s page rank? It seems the jury’s still out on exactly how search engines take […]

2 May 2013

10 marketing takeaways from the Veronica Mars Kickstarter

10 marketing takeaways from the Veronica Mars Kickstarter

Hey marshmallows. A long time ago, we used to be friends. But I haven’t thought of you lately at all … At least not until that awesome $5.7 million Kickstarter FINALLY promised to bring Veronica Mars to the big screen. It happened to break a few Kickstarter records, too: Most backers on a single project […]

28 Apr 2013

Behind the content: GoldieBlox

Behind the content: GoldieBlox

GoldieBlox is the new darling of the tech and consumer media. The Oakland-based toy company manufactures a building set designed just for girls — not just to give them the pink-and-pretty version of LEGOs®, previously always marketed to boys, but to appeal to the way girls learn and discover, and to encourage them to develop a love […]

13 Mar 2012

Social media and mobile: Amy Laskin

Social media and mobile: Amy Laskin

The three major principles of content strategy for social media? Create, curate and eliminate, said Amy Laskin during the Social Media and Mobile session at Content Strategy Applied 2012. Amy, a former Ogilvy content strategist who recently started a new position at Bed, Bath & Beyond, reiterated a number of times that while many companies […]

29 Feb 2012

6 social media secrets for conference-goers

6 social media secrets for conference-goers

As I head out to my first conference of 2012 (aka Content Strategy Applied 2012), I’ve been spending a little time thinking about what I want to get out of the experience — partly because I’m schlepping across the pond to London (not that I’m complaining) and feel like I need to justify the expense […]