28 Mar 2014

Loyalty: it’s what’s for dinner!

Loyalty: it’s what’s for dinner!

When we talk to clients and prospective clients about content marketing, we often talk about leads — getting more contact names into the sales pipeline. Content marketing has become the antidote for longer sales cycles and tricky search engine results. Marketers dipping their toes into the content marketing waters often try it because other tactics […]

18 Sep 2013

Q&A on thought leadership and content strategy with Forrester’s Laura Ramos

Q&A on thought leadership and content strategy with Forrester’s Laura Ramos

Last week, I presented on The Content Strategy of Thought Leadership at the Content Strategy Forum 2013 in Helsinki, Finland, discussing how organizations should demonstrate true thought leadership and how a content strategy can support their efforts. Laura Ramos from Forrester writes extensively on this topic, and she was kind enough to provide some insights […]