24 Apr 2014

Hey, marketing leaders, do you know where your website project is?

Hey, marketing leaders, do you know where your website project is?

Your website is the #1 strategic communications vehicle for your company. It may be the first or only place where prospects initiate engagement with your brand, and it’s a precious opportunity to present your company’s messaging in an unfiltered state, exactly the way you want. More than any other medium, your website is your company’s […]

16 Apr 2014

7 website performance problems and how content strategy can help

7 website performance problems and how content strategy can help

When a website is underperforming, one logical response is to consider a redesign. Now, “redesign” can mean different things to different people — from refreshing just the look and feel to reworking certain user interactions or sections to completely re-architecting the structure of the site. The nature of your performance issues will determine the extent […]

11 Jun 2013

There be zombies: why now is the time to embrace structured content – Karen McGrane

There be zombies: why now is the time to embrace structured content – Karen McGrane

Since the dawn of the World Wide Web, content publishers have tried to create content for webpages the same way they would for print — using WYSIWYG editors to publish content as if they were printing to a laser printer. But the rise of mobile, and a future of Internet-enabled devices with small screens, speech-based […]

9 Jun 2013

Austerity measures: lessons from the GOV.UK redesign – Sarah Richards

Austerity measures: lessons from the GOV.UK redesign – Sarah Richards

I almost passed up Sarah Richards’ excellent session “Revolutionizing Government Content” simply because our agency doesn’t work on many government projects. But the lessons from Sarah’s experience redesigning GOV.UK, the British government website, apply to any complex organization’s content — and the work of her team was an inspiration to any practicing content strategist. Sarah […]

25 Jan 2013

Rethink the redesign

Rethink the redesign

For nearly two decades, “redesign” has been the widely accepted term for any project resulting in changes to a site, from new functionality to a streamlined structure to a complete overhaul. In this time of rapid prototyping and agile development, we feel it’s time to rethink the term redesign, and instead focus on “iterate and […]

13 Jan 2012

Transactional online content: question everything!

Transactional online content: question everything!

Ask anybody in the world who uses the Internet regularly and you will get a story, often replete with colorful language, about the online store or transactional website where clumsy design, incomprehensible error messages, or frustrating login requirements caused the consumer to flee in disgust. It’s no secret that the e-commerce world is full of […]