Suite Seven developed a content strategy, information architecture and editorial strategy for BI-LO to support the Southern grocery store chain as it launched its new brand. We also provided copywriting for the new site, mobile site and email communications.
- Client: eHouse Studio
- Services Provided: Web Content Strategy, Copywriting
- Project URL: www.bi-lo.com
- Post-launch Results: 2X increase in site traffic due to organic search; 50% decrease in bounce rate; 2X-5X increase in marketing conversion rates