Construct the foundation and framework of your brand story.
Your brand encompasses so much more than your logo. It’s the promise you make to your customers — and your brand strategy is made up of all the elements that communicate and represent that promise.
Whether you’re launching a new brand or refreshing your existing one, a brand strategy and brand identity platform become the foundation for all your communications. Going through the process of developing your verbal brand upfront takes a great deal of the work out of future communication and content projects — and ensures you tell a clear, consistent and compelling story to your customers.
Suite Seven can work with you to develop your verbal brand strategy, including your positioning, messaging and brand voice. We also partner frequently with visual brand strategists to build out your visual identity system based on that brand foundation.
- Discovery Interviews
- Communication/Content Audits
- Competitive Analyses
- Persona Development
- Messaging Platforms
- Brand Voice
- Style Guides
- Brand Architecture
- Brand and Messaging Workshops
Our verbal brand strategy projects
Why You Need Verbal Brand Strategy
People within companies do not always agree on who a brand is and what it stands for. Going through a brand strategy process is the best possible way to get it all out on the table and reach a consensus to move forward with clarity.
Effective (and efficient) communications
A messaging and brand strategy gives all your brand communicators — your ad agencies, marketing teams, PR people, social media managers — the tools to be clear and consistent about what your brand stands for. A consistent, easy-to-understand message resonates with target audiences and builds trust.
A more valuable brand
People know what to expect from your brand. They feel good about that experience, and that makes them feel loyal and more like to refer your brand to others. A solid, clear, consistent and delightful brand experience is priceless — but evidence from the brands that invest in it shows without a doubt that it pays off in higher revenue and value.
Without a brand platform in place, companies create chaos — and that chaos costs money. Each time a department creates a brochure, builds a website, or launches a blog or social channel, the creative team working without a brand system in place must reinvent the wheel. Investing in a brand platform allows each of these endeavors to build off an already established system, saving time and money.
A new beginning
Maybe you’ve gone through a major merger or acquisition, or perhaps you’re taking your offerings into new industry segments. Regardless of the situation, you need to get realigned on who you are as a brand. We can build the launchpad that lets your brand move forward into its new era.
Aligning how you look and sound
Getting your brand strategy in place first ensures that your brand sounds as good as it looks. Solidifying your positioning and brand characteristics first gives you a foundation for all decisions made about your voice, messaging and visual brand elements.
Finding (and Expressing) Your Brand Voice
See our presentation on what your voice is, and how to define it and use it.
The ultimate guide to discovery interviews
If you’re taking on a strategy initiative for your brand, the place to start is by talking to the people who know your business and brand best — your leaders, employees and even your customers.
What story are you trying to tell? Figure it out first, before embarking on social media and digital marketing.