Your content is one of the most powerful tools you have to tell your unique story.
The way your content leads your audiences through an experience, informs and educates them, allows them to understand and absorb and go deeper — all of these abilities let you communicate leadership, establish differentiation, and create value for customers. Unfortunately, it’s hard to make content do all of that: it can be unwieldy, political, difficult and expensive to produce, and hard to keep fresh.
Suite Seven works with you to develop a content strategy for: what content you need to meet your business goals and user needs, what the style and tone of that content should be, how to prioritize your messages, how content should be organized and labeled, how to optimize content for search, and how to enable content relationships.
Websites built based on our content strategies have achieved higher engagement and lower bounce rates, as well as improved search engine rankings.
- Discovery Interviews
- Content Audits and Analyses
- Competitive Analyses
- Content Strategy Briefs
- Site Maps
- Content Matrices
- Content Models
- Search Engine Optimization
A Few Website Content Strategy Projects
Why You Need Content Strategy
Build the foundation first
The web is content: it’s why people come to your website. You need to start first with a strategy for what content belongs on your site, how it’s presented, and how it gets produced — before you start designing.
Science before art
Copywriting requires creativity and artistry. But before copy begins, we need to think analytically about content. A content strategy the business analytics, goals, and user tasks smart.
Setting communication priorities
Content isn’t a design element — it’s essential to helping you communicate your important messages. A content strategy helps you determine the amount, type, structure, organization, and prioritization of content to meet your communication goals.
To search is human
Writing for search engines and writing for humans has virtually become the same thing, now that the majority of Internet users start their search for information on search engines. We help you create content that’s findable.
Reimagine instead of reinvent
It is quite likely that your organization already has a lot of great content — but that it’s buried, hard to find, or hidden in a well of poor content. We help you surface the gems and put your best content to use.
Day two and beyond
Unlike with design, once you create great content for a website launch you’re not done — you’re just getting started. We help you plan for the “day two problem:” how to sustain your content over time.
More Content Strategy Resources
What to expect from your content strategy project
Download our paper about how content strategy can take you on a journey to loving your content again.
The ultimate guide to discovery interviews
If you’re taking on a strategy initiative for your brand, the place to start is by talking to the people who know your business and brand best — your leaders, employees and even your customers.
5 business challenges content strategy can solve
Content strategy focuses, plans and orchestrates your content, so you can use it to communicate your company’s leadership, reputation and difference and even add more value to your customer relationships.